CRM for Builders, Developers and Plotting Projects in India
Three towers, a plot layout, twelve channel partners and one Excel sheet nobody trusts — by Saturday the same unit has been promised twice. Nexvork's builder CRM holds your inventory once, books units that vanish from every partner's view the same second, and chases site visits and collections on WhatsApp.
One CRM for every kind of developer
Whether you sell 2BHKs in Kalyan, NA plots in Titwala or villas in Lonavala, the inventory is yours and the buyers come through partners. The builder CRM is shaped around exactly that.
Apartment & tower projects
Wings, floors, unit variants and a sales gallery team. Inventory by tower with live availability, a cost sheet per variant, and bookings that lock the unit the moment the token comes in.
Plotting & NA layouts
Gaothan, NA and township plots from 1,000 to 5,000 sq ft. An interactive layout shows which plots are open, on hold or sold, with a public link partners and buyers open on a phone.
Villas, row houses & townships
Phased launches with villa types and corner premiums. Each phase is its own inventory, released when you say so, with waitlisted buyers kept warm on WhatsApp until then.
Multi-project groups & mandate companies
Five projects, three cities, one dashboard. Roles per project, a partner programme per project, and a group report the promoter actually opens every Monday. Resale too? Add the real estate edition on the same login.
Inventory on a spreadsheet is how double bookings happen
Every builder sales team has lived at least four of these. They are not people problems. They are what happens when the only source of truth is a file that travels on WhatsApp.
- 01The sheet is always one version behind.Availability_FINAL_v7 has a v8 at the site office and a v6 with the partners. Nobody knows which one is true.
- 02Same unit, two tokens.Two partners promise B-1203 on the same Saturday. One refund, one apology, and a partner who never sends a lead again.
- 03Nobody knows whose lead it is.A buyer registered by Skyline walks in with Homekey. Commission dispute, three calls, zero trust on both sides.
- 04Pre-launch leads go cold in the gap.Meta ads bring 400 expressions of interest in a week. By launch day 300 of them have stopped replying.
- 05Collections live in the accountant's head.Slab certified, demand letter late, follow-up never. Cash flow slips a month at a time.
- 06The promoter hears about it on the 30th.Bookings, cancellations, partner performance and dues assembled by hand from four WhatsApp groups.
What Nexvork configures for a builder
Pick the builder edition and the CRM already knows what a tower, a variant, a plot, a partner and a slab demand are. These are the pieces it switches on.
Project inventory: towers, wings, floors, variants
Every project holds its towers; every tower its floors; every floor its units, each tagged with a variant — 2BHK Type A, 2BHK Type B, 3BHK — carrying carpet area, price basis (per sq ft or lump sum) and live availability. One source of truth that partners, telecallers and the sales gallery all read from.
Plot layouts with a status per plot
Draw the layout once from your plot schedule: numbers, sizes, facing, roads and the garden. Each plot carries its status — available, hold, booked, sold — and the public share link shows buyers and partners the live map on a phone, with a WhatsApp button on every open plot.
Bookings that consume units
A won deal picks the variant and the exact unit. That unit leaves the open count everywhere — layout, share page, partner view, match engine — in the same second. Cancel, and it is released the same way.
Channel partners & brokers
Register partners, set a 60- or 90-day lead-protection window, approve registrations on WhatsApp and credit the first touch automatically. A leaderboard by leads, visits and bookings per partner.
Pre-launch lead campaigns
Landing page, Meta lead ads and a WhatsApp chatbot collecting expressions of interest in Hindi, Marathi or English. Leads are scored and nurtured with a launch-day sequence before a single cost sheet exists.
Site-visit funnel
Enquiry → Visit scheduled → Visited → Negotiation → Token → Agreement. Tracked per project, per partner and per sales executive, with map links and reminders that cut Saturday no-shows.
Brochure & project share pages
A public page per project: photos, floor plans, variants with live availability, RERA number and the location map. Bundle several projects into one link, and see which buyer opened which page.
Collections & payment milestones
Construction-linked or time-linked schedules per project, inherited by every booked unit. Demand letters and receipts on WhatsApp, overdue alerts, and a collections dashboard by tower.
RERA-friendly fields on every form
Registration number, carpet area in sq ft and sq m, possession date, agreement value and disclosures are fields, not afterthoughts. They flow from the unit to the cost sheet to the share page, so nobody re-types them.
Reports by project and by partner
Velocity per variant, bookings per partner, cost per lead per source, collections due against received. A morning summary lands on the promoter's WhatsApp instead of a Sunday spreadsheet.
Four things the AI does for a builder before you ask
The same engine that scores broker leads on nexvork.com reads your inventory, your partners and your payment schedule. Scroll through what it does with them.
AI predicts which variant sells out first
Velocity per variant, open stock and the waitlist tell the AI that 2BHK Type B has about nine days left. It drafts the “last units” campaign to active partners and flags Type A for a price review — you approve, it sends.
AI matches hot leads to open units
Every lead carries budget, BHK, floor preference and facing. The match engine runs it against live inventory and proposes the exact units, with a 48-hour hold the sales head can approve in one tap.
AI settles whose lead it is before the dispute starts
Partner registrations are checked against every lead on phone number. Your first-touch rule applies automatically, the other partner is informed politely, and silent partner leads surface on the owner's call list.
AI chases collections the day the slab is certified
Milestone certified, demand generated, WhatsApp sent with UPI and bank details, receipt issued when the payment is recorded. Overdue buyers get a reminder sequence in Hindi or Marathi, and the accountant gets a clean list.
Your partners sell on WhatsApp. So does the CRM.
Channel partners will not log in to a portal at 9 PM. They message. Nexvork runs the partner desk, the buyer's reminders and the collections follow-up on the official WhatsApp Business API, from your project's number.
- Partner lead registrationPartner sends a name and number, the CRM checks for duplicates, applies your protection rule and replies with the outcome — no spreadsheet, no dispute later.
- Site-visit confirmations and remindersMap link, sales gallery timing and the cost sheet go to the buyer in their language; a reminder lands the evening before and the no-show rate drops.
- Project share links, not 14 MB PDFsThe public project page with floor plans, live variant availability and RERA details opens in a tap, and the CRM records who opened it.
- Milestone demands and receiptsSlab certified → demand with UPI and bank details → receipt when paid. Overdue buyers enter a polite reminder sequence in Hindi, Marathi or English.
- Last-units and launch campaignsApproved templates to opted-in partners and buyers, with replies flowing into the shared inbox your sales team works from.
A sales head's day, without the phone calls to check stock
Three moments in the day of a sales head running two towers and a plot layout on Nexvork.
Open units, overnight leads, partner approvals
A WhatsApp summary: units open per tower, overnight Meta leads already scored, four partner registrations waiting, today's site visits. Two taps to approve, one to reassign a telecaller.
A token on B-1203 consumes the unit everywhere
Visit outcomes are logged on the phone between walk-ins. When the token comes in, the unit leaves the layout, the partner view and the public share page at once, and the AI re-sorts the afternoon call list.
Demands sent, receipts issued, leaderboard updated
Five slab demands went out at nine, two were paid via UPI by lunch and receipts are already with the buyers. Tomorrow's visits are confirmed, and the promoter's summary goes out at seven.
Every project, every partner, every rupee due — on one screen
Not forty reports. The six numbers a promoter asks for on a Monday, computed from bookings and payments the team already recorded, by project and by channel partner.
- Velocity and sell-out per variantWhich configuration moves, which one needs a price review, and when the tower sells out at the current pace.
- Partner leaderboardLeads, visits, tokens and cancellations per channel partner, with commission statements generated from the same records.
- Collections due vs receivedPer tower and per milestone, with the overdue list sorted by amount and the reminder status beside each name.
- Source ROICost per lead and cost per booking from Meta ads, portals, hoardings and partners — so next launch's budget goes where the tokens came from.
The builder edition runs on the CRM brokers already use every day.
Inventory, matching, share links and WhatsApp were built first for brokers and channel partners on nexvork.com. The builder edition adds towers, plots, partners and collections on top of the same core — so if your group also brokers resale, both editions share one login and one lead pool.
From the tower list to live in a day
No implementation partner, no six-week project. Three steps, mostly done by us, with training in the language your sales gallery speaks.
Pick the builder edition
On its own, or alongside the real estate edition if you also broker resale. Same login, same lead pool, deeper inventory. We switch on towers, plots, partners and milestones for your projects.
We import your inventory and leads
Unit lists per tower, the plot schedule from your architect, partner lists and the lead sheet come in from Excel or your old CRM. Duplicates merge on phone number and your WhatsApp number joins the official API.
Live in a day
One project is live within a day with the sales gallery trained in Hindi, Marathi or English and the first visit reminders queued. Multi-project groups with partner programmes usually take two to three days.
Six things, most of them already with your architect or accountant
- Unit list per tower with variant, carpet area and price — Excel is fine
- Plot layout drawing or plot schedule with numbers, sizes and facing
- Channel partner list with phone numbers and commission terms
- Payment schedule per project, construction-linked or time-linked
- RERA numbers, brochures, floor plans and photos for the share pages
- WhatsApp business number and Meta Business Manager access
What developers ask about the builder CRM
A broker sells other people's inventory; a builder owns it. The builder edition adds what that needs: towers, wings, floors and unit variants with live availability, plot layouts with a status per plot, bookings that consume a specific unit, channel-partner registration with lead protection, payment milestones and collections, and reports per project and per partner. Lead scoring, WhatsApp automation and the AI core are shared with the real estate edition that brokers use on nexvork.com.
Yes. Each project holds towers or wings, each tower holds floors, and each floor holds units tagged with a variant such as 2BHK Type A or 3BHK. Variants carry carpet area, price basis and the count of open units, and every unit carries its own status — available, hold, booked or sold. The number you see on the dashboard, on the public share page and on a partner's phone is the same number.
You set up the layout from your plot schedule — plot numbers, sizes, facing, roads and amenities — and Nexvork renders it as an interactive map. Each plot shows its status, and a public share link lets partners and buyers open the live layout on a phone with a WhatsApp button on every open plot. Holds and bookings update the map the moment they are recorded.
A won deal is tied to a unit variant and the exact unit or plot. The moment it is marked booked, that unit leaves the available count on the dashboard, the layout, the share page and the matching engine, so nobody else can be offered it. Cancel the booking and the unit is released the same way, with the change audit-logged against the employee who made it.
Partners register leads on WhatsApp or in the app with the buyer's phone number. Nexvork checks it against every existing lead, applies your first-touch or latest-touch rule with the protection window you set — 60 or 90 days is common — and tells both partners the result. Visits and bookings credit the partner automatically, and the partner leaderboard and commission statements come from the same records.
Yes. Each project carries a payment schedule — construction-linked slabs or time-linked instalments — and every booked unit inherits it. When you certify a milestone, demand letters go out on WhatsApp with the amount and UPI or bank details, receipts are issued when payments are recorded, and the collections dashboard shows due against received per tower. Overdue buyers get a reminder sequence in their language. Nexvork tracks collections; your accounting software still keeps the books.
The project and unit forms carry the fields RERA reporting and buyers expect — registration number, carpet area in square feet and square metres, possession date, agreement value and project disclosures — and they appear on every public share page. Nexvork is not a RERA filing tool, but it keeps the numbers consistent from the cost sheet to the brochure so your team is never re-typing them.
One project with a tower list and a partner sheet is usually live within a day. A group with several projects, plot layouts and a partner programme typically takes two to three days, most of it done by us: importing inventory and leads, connecting the WhatsApp number and Meta ads, and training the sales gallery team in English, Hindi or Marathi.
Running a launch next month? Tell us about the project and we will set the edition up for it.